Eat well. When I was little I often heard that phrase around the table. This still defines my eating habits. Beside the the style, content also matters. It should be eye catching. That's also how we think of WhatTheFood and this is why "Eat well" is the title of our magazine.

The very first introduction with our vision and soul. This is our identity, the base of WhatTheFood. We summarise how we see things around us, presents the background of our most successful concepts.

We hunt good stories! It's a food blog where not only the "what" and "how" matters but rather the "who" and "why"! WhatTheFood is Holland’s first gastro blog based on human focused films. It means that we are not necessarily concentrating on the food itself but on its maker, the chef. Food becomes what the chef wants it to be. We make portraits of interesting people, their joys, throwbacks, and passions.

What is our aim? To establish a defining international online platform, which is a starting point for food businesses and street food fans. Throughout the portraits, we present passion, along with the knowledge, skills, and experience of what makes people truly special.

We do believe that in this endless visual flow of online content there is a need for edited content. Technology is only a tool; everyone can make a reasonably nice film even with an iPhone, but professional editing is a more complex task.

Our concept offers many opportunities for cooperation. Such as sponsorship of a page on WhatTheFood. Or showing sponsored content where the sponsorship displayed at the beginning or end of the film.

At WhatTheFood we proudly wear supercool TATZ designer tattoos.

You would make us happy if you'd read our first magazine here on Issuu. Write to hello(a)whatthefood(.)menu and let us know if you would like to receive a printed copy as well and we'll send you one!

If you're interested please join our family on Facebook, Instagram or Twitter. Don't forget new film every Friday!

Credit: András Koczka - hair, Gergely Lőrinczy (Loft Studio Budapest), Adam Fillenz - photo, Akos Polgárdi - logo, graphics, Hevesi Gergo - design